• At Tia, I supported the development and execution of performance-driven creative across paid social and brand channels, with a focus on women’s healthcare communication, trust-building, and compliant messaging. 

• Contributed to the visual and marketing rebrand that emphasized a more organic, grounded, softer tone inspired by nature and human body forms. 

• Built campaign decks and managed feedback loops to ensure alignment with brand voice, emotional tone, and compliance 

• Developed concepts rooted in empathetic, patient-centered storytelling for women’s healthcare audiences

IMPACT

As a team, we established a cohesive brand voice and visual identity grounded in empathetic, patient-centered storytelling, addressing the existing gap between women and the healthcare system.