Paid Creative
OVERVIEW
4U by Tia is a clean, curl-focused haircare brand rooted in natural, science-backed ingredients.
Supported the brand’s growth through visual design across product launches, campaign rollouts, and ongoing marketing initiatives, driving both direct-to-consumer (DTC) conversions and in-store sales.
SCOPE
Motion Graphics
Graphic Design
Brand Design
Art Direction
Campaign Strategy
Newsletter Design
Responsibility
Produced 35-50+ video and static ads per week across Instagram, TikTok, Pinterest, YouTube, and Hulu
Led 2-3 campaigns simultaneously per month, balancing weekly deliverables with larger launches and rebrands
Streamlined creative workflows to improve turnaround time and reduce bottlenecks
Managed contract designers, providing art direction and overseeing output through final delivery
IMPACT
This approach enabled clients to scale paid social efforts more efficiently, with a steady flow of optimized creatives tailored to each platform and audience.
